Why I Started Lumé
I started Lumé because I wanted activewear to feel a little more fun.
I love movement, but I never understood why activewear had to feel so serious - the same colours, the same shapes, the same idea of what a “fitness body” should look like.
I wanted to create pieces that make you excited to get dressed. Ruffles, soft colours, flattering shapes and little details that feel different - clothes you can wear to Pilates, for a coffee afterwards, or simply because they make you feel good.
But more than that, I want Lumé to be a brand where movement is for everybody and every body.
We all move differently. We have different shapes, sizes and relationships with our bodies, and I don't believe you need to look a certain way to belong in a studio or feel beautiful in activewear.
Lumé is about enjoying movement, expressing yourself and wearing things that bring a little more joy into your day.
Made with love in Amsterdam,
Lisa ♡
Founder of Lumé
📍 Find Lumé at OurCloset, Haarlemmerdijk 46H, 1013 JD Amsterdam
@lumepilates.nl
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